Volkswagen TOGETHER – Strategy 2025 Highlights & Features
Volkswagen has long been at the forefront of the automotive industry, and in an age of rapidly advancing automotive technology, the automaker continues to set the pace. Speaking to around 3,000 shareholders in Hanover, Germany, Volkswagen CEO Matthias Müller outlined the “TOGETHER – Strategy 2025.” Continue reading to find out what this initiative is all about.
TOGETHER – Strategy 2025 – Volkswagen Vision for the Company
The “Together – Strategy 2025” is Volkswagen’s vision for the company for the next decade, as outlined by Volkswagen CEO Matthius Matthias Müller at the 56th Annual General Meeting in Hanover, Germany on June 22, 2016. At the same time, Müller reaffirmed that Volkswagen would invest billions over the coming years in a major “electrification initiative second to none in the industry” as well as in autonomous driving, digitalization and new business fields such as mobility services.
Volkswagen Strategy 2025 – Electrification Initiative
Volkswagen plans on launching over 30 fully electric new vehicles by 2025. The automaker expects by then that they will be selling about 2 to 3 million pure-electric automobiles a year. This will account for a significant share — an estimated 25 percent — of Volkswagen’s total sales volume. In order to accomplish this, Volkswagen is stepping up their efforts accordingly and will launch a multi-billion dollar investment program. Additionally, Volkswagen is continuing their development of fuel-cell technology.
Volkswagen Strategy 2025 – Autonomous Driving and Battery Technology
Another key element of Strategy 2025 is autonomous driving. Volkswagen’s aspiration is to serve all relevant segments, with autonomous vehicle concepts for private transport as well as last-mile solutions for shifting people and freight in major cities. According to Müller, fully autonomous VW vehicles with a self-driving system developed in-house will enter the market by the beginning of the next decade. A similar goal is being pursued in another initiative: establishing battery technology as one of the Volkswagen Group’s core competencies. This technology is the key to e-mobility, for it accounts for 20 to 30 percent of value-added for fully electric vehicles.