Why Capistrano Volkswagen and Smileage Guaranteed!®

San Juan Capistrano’s Volkswagen Dealership

Whether you’re buying your first car or replacing your current one, we invite you to stop by Capistrano Volkswagen to test drive a new Volkswagen. Volkswagens are known for their outstanding performance, reliability, and value for money, making them some of the most sought-after vehicles on the market. Regardless of your driving needs and lifestyle, our dealership can provide you with a new car or SUV that checks all your boxes, backed by our Smileage Guaranteed!® promise. So come to Capo today to drive home the Volkswagen of your dreams.

Dealer Info

Phone Numbers:Sales Hours:
  • Mon - Sat9:00 AM - 8:00 PM
  • Sun10:00 AM - 7:00 PM
Service Hours:
  • Mon - Fri7:00 AM - 6:00 PM
  • Sat7:30 AM - 5:00 PM
  • SunClosed
Parts Hours:
  • Mon - Fri7:30 AM - 6:00 PM
  • Sat7:30 AM - 5:00 PM
  • SunClosed

Smileage Guaranteed!®

Some of the attributes:

  • 7 day buy back guarantee. This means that, for any reason, you are not 100% thrilled with your new or used vehicle purchased from us we will exchange for a vehicle of equal or greater value. Note: Electric-powered vehicles excluded due to unique rebates and other credits potentially available ONLY to original buyer/lessee of car.
  • We have a friendly, knowledgeable sales staff that is truly here to help the customer find the right car for them.
  • We have never sold a car for over MSRP – no matter how popular the model might be. We want to earn a customer, their family and their friends business for life.
  • In 2011 we were one of only 6 dealers to finish in the top 20 in new and Certified Pre-Owned sales out of almost 600 VW dealers in the nation.
  • We are So Cal’s Biggest Little VW Dealer – what does that mean? It means you will get a new or used vehicle at a volume dealer’s price while experiencing a very friendly and personalized purchase experience.
  • Our “Priced Right®” used car pricing means you will get the best value in the market place – we price our cars based on being the lowest possible price for that model and vehicle condition – you can be assured that the car you have chosen is the best vehicle for the money in the marketplace.
  • Last Chance is your opportunity to buy a car for what a wholesaler would – we are not always right, sometimes we miss the mark and we have to make price adjustments. When we have a car for longer then we should, we price it for what a wholesaler would pay for the car. Why? We would rather have a customer buy it from us, service with us and earn their business , hopefully for many future purchases, because of it.
  • Our used car technicians have over 70 years of experience. Every World Auto CPO VW as well as other makes get a 112 point inspection. We were the 7th largest Certified Pre-Owned dealer in the US in 2011 (out of 645 VW dealers). We take great pride in our used cars and know that when you leave here in your used car reconditioned by our most experience techs that you will tell your family and friends and help keep us the biggest little VW dealer in So Cal.
  • The icing on the cake – every new car leaves here with a full tank of gas. It is our way of saying thank you and please come back.

All this adds up to “Smileage Guaranteed!®”, our service mark that says you are sure to walk away with a big smile and the highest dose of satisfaction possible!

Smileage Price

A great price on new cars, upfront every day of the year! Our goal is to provide a transparent, no haggle purchase experience for our customers. Years ago we launched “Priced Right®” for our used cars. Over the past few years it has been an overwhelming success propelling us into the top 5 in Certified Pre-owned VW sales in the country (over 630 VW dealers!) over the past few years. With over 100 new VW models in our inventory, “Smileage Price” will provide you with a great price, 365 days of the year. Combine this great price with a knowledgeable and friendly staff of sales people (do you realize a majority of our sales people have never sold cars before coming to work here) and you are guaranteed a great deal along with a fantastic experience at the biggest little VW dealer in the country.

There are two ways to check out our “Smileage Price” on every new car in inventory. One is to go to our website (capovw.com) and peruse our complete inventory of new VW vehicles. Every car will have a “Smileage Price” listed for that car. This “Smileage Price” is sure to put a smile on your face and help keep your money in your pocket. The second way is to come visit us, every car will be listed with a Smiley Guy label along with a QR code in the upper right hand side of the windshield. Scan the QR Code for that car and it will take you to our complete list of cars, in the various color and trims, similar to the one you are looking at. It will also show the “Smileage Price” for all these cars. How much simpler can the process get, shopping for your perfect VW!

We will continue to work hard to provide you with a great purchase experience here at Capistrano Volkswagen. Our goal is to sell volume like the big guys (so far so good, in 2014 we were #7 in the country for Certified Pre-Owned VW’s and 35th in new cars sales out of over 645 VW dealers in the country) but still provide you with a friendly and fantastic purchase experience. “Smileage Price” will ensure we are delivering on our Smileage Guarantee.

Priced Right®, not just on Pre-Owned Volkswagen models but on Every Make and Model

The best pricing on all our used cars gives you a no hassle, no haggle purchase experience you won’t get anywhere but here. The best price because we use a market driven pricing model that is based on extensive internet research that provides you the very best purchase price. And it is just not Volkswagen vehicles. Almost one third of our used car inventory are other make cars from a variety of different manufacturers.

Every car comes with Smileage Guaranteed!®, which means great service from our team, upfront pricing and our 7 day exchange policy (excluding electric vehicles) – that you will be happy with your purchase or you can exchange your car for another of equal or greater value. Wow, that is a mouthful, but it’s all here at Capistrano Volkswagen. We want to earn your business, not just today but forever! We typically have 60 – 100 used cars in stock.

Last Chance Specials

At Capistrano Volkswagen, we pride ourselves in keeping our inventory fresh and deep. For one reason or another, some of our pre-owned cars can stay with us longer than expected. When this happens, we give you one Last Chance opportunity to purchase before we send these cars off to auction. Long story short, this means below Kelly Blue Book wholesale prices to you! Look for the yellow dot!

What You Can Expect From Capistrano Volkswagen

Since 1997, Capistrano Volkswagen has been the go-to dealership for drivers in and near San Juan Capistrano, California, looking for great deals on high-quality vehicles. From offering attractive prices and discounts to creating a hassle-free shopping experience, we go the extra mile to ensure you’ll leave our dealership a happy customer. Below are a few good reasons why you should purchase a new Volkswagen from Capistrano Volkswagen.

Large Inventory of New Vehicles

Waiting weeks or months for a new vehicle to arrive can be frustrating. This won’t happen at Capistrano Volkswagen, as we’re home to one of the most extensive inventories of new Volkswagen vehicles in Orange County. We usually have more than 300 new Volkswagens at any time on our lot. We carry every car and SUV model in the current Volkswagen lineup, including all their trims, packages, options, and paint colors. So, you can customize a Volkswagen model to suit your personal needs and preferences.

Great Prices and Perks

At Capistrano Volkswagen, we understand that buying a new vehicle is a significant investment. Therefore, we strive to make it as easy as possible for you to own your desired Volkswagen model. As part of our “Smileage Guaranteed” promise, we assure you that you’ll get a great price on a new Volkswagen. Throughout our years in business, we have never once sold a vehicle for higher than the manufacturer’s suggested retail price from Volkswagen. You can expect us to keep this commitment even if you’re buying a model that’s in high demand.

Aside from competitive vehicle prices, Capistrano Volkswagen offers an array of perks to buyers of our new Volkswagen vehicles. One of them is our seven-day exchange policy. This allows you to exchange your new Volkswagen with another model of equal or greater value within seven days if you aren’t happy with your purchase. Furthermore, you’ll also have the opportunity to become a smileage+ member. This membership gives you access to complimentary car washes, express auto services, Volkswagen rental cars, and more.

Another way you can save money at our dealership is to take advantage of our new vehicle specials. Applicable to selected new Volkswagen models on a rotating basis, these special offers can substantially lower the cost of your car purchase or lease. It’s a good idea to check them out before you pay us a visit.

Quick and Easy Auto Financing

Getting an auto loan can sometimes be a complicated and intimidating procedure. However, with the assistance of the finance experts at Capistrano Volkswagen, you can expect the financing process for your new Volkswagen purchase to be a breeze. First, we’ll meet with you to determine your specific financing needs and explore your options. Then, we’ll help you find and secure the ideal car loan for your budget and lifestyle. You don’t have to worry about the paperwork, as we’ll take care of it on your behalf.

The finance center of our dealership offers a wide variety of car financing options, from conventional auto loans to refinance loans. We’ve got you covered even if you need a bad- or no-credit loan. Of course, we’ll also ensure you get the best interest rate.

Absolute Peace of Mind

When you buy a new Volkswagen from Capistrano Volkswagen, you can rest assured knowing that you’re getting a problem-free vehicle. All our new cars come directly from the manufacturing facility, meaning they’re in pristine condition both mechanically and cosmetically. In contrast, if you purchase a pre-owned vehicle, it can be difficult to know if it has been properly maintained. As a result, you may get a car with hidden problems that can cost you down the road. That’s not something you have to worry about if you buy a new vehicle.

More Advanced Vehicles

Another benefit of purchasing a new Volkswagen is that you’ll have a more improved vehicle overall than if you bought one that was pre-owned. Thanks to the advancement of automotive technologies, new cars generally last longer and are more fuel-efficient. They’ll give you better value for your money over the long run. Also, they’re equipped with the latest infotainment and driver-assistance features, which can make driving easier, safer, and more enjoyable.

Exceptional Customer Experience

One thing that sets Capistrano Volkswagen apart from other dealerships is our outstanding customer service. We know that buying a new vehicle can be stressful and overwhelming for some people. As such, we try our best to create a relaxing and pleasant shopping environment. When you walk through our doors, our friendly sales representatives will greet you with a smile and treat you like family. We want you to feel at home so you can take your time to make the right car-buying decision.

If you aren’t sure which Volkswagen model is best for you, our sales professionals can assist you in choosing your ideal vehicle. We’ll give you a tour of our showroom and provide you with any information you need about the vehicles that interest you. Feel free to test drive as many models as you’d like until you find your perfect match.

With an extensive inventory, attractive prices and discounts, hassle-free financing solutions, and top-notch customer service, Capistrano Volkswagen is ready to provide you with an amazing car-shopping experience. We pride ourselves on delivering high customer satisfaction, so you can count on us to put a smile on your face. Contact us today to schedule a test-drive appointment.

VW mechanic-checks engine

What makes our Volkswagen dealership in San Juan Capistrano CA Different

An open door policy by the Owner and General Manager. The top 2 company officials are full time, hands-on and are available to help all employees of the store. One example is the Annual Employee Survey, conducted confidentially every November.

Loyalty. This is evident by the extremely low turnover rate from our employees in what is historically known as a high turnover industry. This allow creates a better experience for our customers who see the same faces every time they come in and have a trusted sales person and advisor they have worked with and purchased multiple cars from over the years.

#1 in Customer Satisfaction in Orange County. Our online reviews speak for themselves. We go out of our way to deliver a Smileage Guaranteed!® experience to everyone who walks through our door. 


VW mechanic installs filter

We’re here for whatever you need

American Cancer Society “Relay for Life” – Capistrano Volkswagen is a sponsor for the annual relay in San Juan Capistrano and also forms a team to participate in event.

Support of local area High Schools through providing cars for raffles, purchasing sponsorship of athletic & academic programs, providing internships and serving on local Board of Directors.

We have a Boss is Gone Event (and the boss is really gone!). We do all sorts of fun things like themed days (including favorite sports team day, 80s day and even shorts day), bring in food trucks and ice cream, and wear our special Boss is Gone shirts.

We have special events at the dealership and invite all the employees to attend. One event we did was a movie premier of “Circle the Wagen” (a movie about a road trip in a VW across the country). We served food, drinks and movie treats and had over 400 people attend. We also had a large group of vintage VW owners who brought their classic VW and had them prominently displayed in front of the dealership.

In 2022, we partnered with Buses by the Beach and hosted the first-ever air-cooled VW dealership takeover. Over 600 people attended to see the 146 air-cooled VW vehicles on display. Bill Walton was in attendance as well for a meet and greet opportunity in our showroom.

We have also worked very hard to create branding images that help set us apart from the competition in what is a very competitive market. Below are some of these elements.


Capistrano Volkswagen is located at: 32922 Valle Rd • San Juan Capistrano, CA 92675

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Capistrano Volkswagen 33.4841629, -117.6664668.