What is the 2019 Volkswagen Jetta “Betta Getta Jetta” campaign?

May 25th, 2018 by

The redesigned 2019 Volkswagen Jetta arrived at dealerships nationwide this month, including Capistrano Volkswagen, and to celebrate the launch of the all-new Jetta, Volkswagen is running an exciting marketing campaign — “Betta Getta Jetta.”

Highlights of Betta Getta Jetta Campaign

The Betta Getta Jetta campaign will utilize social, digital, and broadcast channels to showcase the new design and features of the 2019 Jetta. There will be 12 unique commercials, with such titles as “App Magnet,” “Turb-Whoa,” “Remix,” and “Moods.” The commercials will use a wide range of vibrant colors, which are reflective of the newly available 10-color ambient lighting system in the 2019 Jetta.

Read More: Pricing and Trims of the 2019 VW Jetta

In addition to the commercials, the Betta Getta Jetta campaign will include a musical element. In a collaboration with Interscope Records, 12 tracks from emerging artists such as Gryffin, YUNGBLUD, and Louis the Child will complement the playful nature of the campaign.

New Features of 2019 VW Jetta

Volkswagen gave the Jetta a pleasing redesign for the 2019 model year. It boasts a sleeker look, a host of new premium features, improved performance, and a larger overall size, resulting in a more spacious cabin. In addition to the previously-mentioned 10-color ambient lighting system, new features include the 400-watt BeatsAudio sound system, a new panoramic sunroof, and a liberal use of chrome highlights. The new Jetta will continue to offer the generous 6-years/72,000-miles bumper-to-bumper warranty coverage. Despite all of the upgrades, the 2019 Jetta has a lower starting price than the 2018 Jetta ($18,545 vs $18,645 MSRP).

Get the 2019 Volkswagen Jetta in Orange County CA

Here at Capistrano Volkswagen, the all-new 2019 VW Jetta recently arrived at our dealership. We invite Orange County compact sedan shoppers to come check out its impressive features and capabilities!

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