2017 Discovery Channel Shark Week & 2018 VW Atlas "Land of Sharks"

VW Teams Up Again with Discovery Channel for Shark Week

2017 Discovery Channel Shark Week & 2018 VW Atlas “Land of Sharks”

Discovery Chanel just kicked off the 2017 edition of the annual Shark Week, with an engaging assortment of shark-based programming. For the 6th consecutive year, Volkswagen is a Shark Week sponsor. 

2018 VW Atlas “Land of Sharks” Cross Country Journey

This year, Volkswagen is adding an interesting twist to their Shark Week sponsorship with the “Land of Sharks” campaign. It’s a unique look at oceans of the past with a cross country journey in the all-new 2018 VW Atlas. It includes a short video series to tell the story of a family on a road trip in the Atlas as they travel to various locations to learn about prehistoric sharks that once swam there. The three 60-second spots display the family visiting an archaeological site, traveling to a research lab and finally driving in an Atlas to dive with modern sharks.

“Land of Sharks” also features a unique online element with an interactive website: www.LandofSharks.com. The site enables you to explore the depths of your neighborhood alongside ancient sharks through an immersive “underwater” Google street view experience.

VIEW MORE: 2018 Volkswagen Atlas Series – NEW Episode! 

What is the 2018 Volkswagen Atlas?

In addition to providing unique shark-based programing and experiences, “Land of Sharks” also highlights the all-new 2018 VW Atlas. It’s a full-size SUV that’s perfectly suited for families with its spacious 7-person seating capacity, Easy-Access 3rd row and an array of high-tech interior features, such as the Volkswagen Digital Cockpit with available Volkswagen App-Connect and Fender Premium Audio System. The new Atlas is also the only vehicle in its class to offer the Automatic Post-Collision Braking System.

2018 VW Atlas "Land of Sharks" Cross Country Journey

READ MORE: 2018 VW Atlas Interior Dimensions

For more Volkswagen-related media and information on the Atlas and other VW models, we encourage you to follow us on the Capistrano Volkswagen Blog.