2016 Volkswagen Passat: Official Vehicle of Food Network Star
Food Network Star, a realty television series that awards the winner their own series on the Food Network, will once again have Volkswagen as their automotive sponsor, with the new season kicking off on May 22 on the Food Network. As the official vehicle for the series, the redesigned 2016 Volkswagen Passat will be integrated into several segments, acting as an additional tool for the thirteen finalists as they battle to become culinary icons and win the ultimate prize of hosting their own Food Network show.
2016 Passat Integration in Food Network Star
The 2016 Passat will be prominently featured in the June 5th episode followed by an integration in the Star Salvation series on FoodNetwork.com, where eliminated chefs compete to return to Food Network Star. This product integration, in both broadcast and digital, will spotlight the Passat throughout the season and show viewers some of the key attributes of the vehicle’s design as well as standard and optional features, including:
- Available Volkswagen Car-Net App-Connect technology enables compatible smartphone integration through Apple CarPlay, Android Auto and Mirror Link
- Advanced driver assistance features such as available Park Assist
- Easy-Open keyless access, which allows the driver to open the trunk by moving their foot near the rear of the vehicle
READ MORE: 2016 Volkswagen Passat Trims and Pricing
“We are thrilled to partner with Food Network Star for the second consecutive year. With its winning combination of design, connectivity and interior space, the 2016 Passat is well equipped to support each of these contestants on their individual quests to become a Food Network Star.” – Vinay Shahani, Vice President of Marketing, Volkswagen of America
Food Network Star 2016 Season Premiere and Schedule
If you’d like see all of the action on Food Network Star and see the VW Passat’s innovative features, tune in to the season premiere on the Food Network on Sunday, May 22 at 9pm Eastern/8pm Central and every Sunday at the same time through the season finale on July 31. For more information of the 2016 Volkswagen Passat and Volkswagen news and media, be sure to follow us on the Capistrano Volkswagen Blog.